A flip is the shortest-hold strategy in UK property: buy below market value, refurbish to a standard the open market will pay a premium for, and sell — typically within six to twelve months. Unlike every income strategy, a flip's entire return arrives in a single event, the sale, which makes the arithmetic unforgiving: the margin must survive the full cost stack and whatever the market does between exchange and completion.
How a flip works, step by step
- Buy at a discount deep enough to fund the entire project and still leave profit. The discount is usually the product of vendor circumstances — probate, repossession, chain breaks, un-mortgageable condition — visible as distress signals in the listing.
- Refurbish to the local ceiling, not beyond it. The finish that sells a £450,000 property is wasted money on a £160,000 terrace; the comparables define the spec.
- Sell through the channel the target buyer actually uses, priced against current sold evidence rather than asking prices.
The numbers
A worked example. Purchase at £132,000 (a property with sold comparables at £185,000 in refurbished condition):
- Acquisition: SDLT with the 5% surcharge ≈ £6,600, legals ≈ £1,500.
- Refurbishment: £24,000 on a line-item scope.
- Holding: nine months of bridging on £99,000 at 0.85%/month ≈ £7,600, plus council tax, utilities, and insurance ≈ £1,800.
- Sale: agent at 1.25% ≈ £2,300, legals ≈ £1,200.
All-in cost ≈ £177,000 against a £185,000 exit — and that thin £8,000 result on a full-price entry shows why flips live or die at purchase. The same project entered at £115,000 returns roughly £25,000, a ~15% profit on cost. Elaman packs run exactly this stack, line by line, before a property is flagged as a flip candidate.
Financing
Flips are usually financed with cash or bridging, since the property's condition and the short hold rule out standard mortgages. Bridging in the current market typically prices around 0.65–0.95% per month at up to 75% LTV. Finance cost scales with time, so the schedule is a financial variable, not just a project-management one.
Tax and regulation
Two tax points dominate. First, the 5% additional-dwellings SDLT surcharge applies on the way in and is effectively a sunk cost. Second, profits from buying-to-sell are generally trading income rather than capital gains — income tax for individuals, corporation tax in a company — which changes the net result materially and belongs in the model from day one. Building-regulations sign-off for structural works, and an EPC at sale, are the regulatory basics; neither is onerous, both catch the unprepared.
Who it suits, and common pitfalls
Flipping suits investors who want capital growth events rather than income, can run (or procure) a building project to schedule, and have the discipline to walk away when the entry price is wrong. The recurring pitfalls: paying for the post-refurb value at purchase, specifying beyond the street's ceiling price, letting the schedule slip while bridging interest accrues, and modelling the sale at asking prices instead of sold prices.
Where Elaman packs help
Flip-flagged packs include sold comparables for the projected sale value, refurbishment costs broken into line items, every holding and transaction cost we assume, and a sensitivity table at ±10% on the achieved sale price. We publish research only — the purchase, the project, and the sale are contracted entirely by the investor.


